Essay on President FDR’s New Deal - 1042 Words

The 1930’s were one of the most difficult times in American history. It was the time of the Great Depression. Millions of Americans suffered hardships as the economy was in a free fall. Many Americans were unemployed and lost almost everything they had owned. In 1932, America realized it was time for a change, and elected Franklin Delano Roosevelt in a landslide vote. Roosevelt promised to help end the depression and with his New Deal. The New Deal was Roosevelt’s plan to end the Great Depression. Through increased government spending, FDR enacted numerous public works programs in an effort to simulate the economy. The New Deal’s â€Å"alphabet soup† (this was the nickname for the numerous programs FDR enacted) was FDR’s plan to people†¦show more content†¦The Farm Resettlement Administration help move families that were effected by things like the Dust Bowl, which destroyed hundreds of acres of farms in the Midwest. The REA helped bring fa rmers into the twentieth century by providing farmers with electricity. The FSA was to assist rural poor and migrant agricultural worker. The New Deal also attempted to help workers. The workingman was one of the people hardest hit by the Great Depression. At one point during the one in four Americans, 25% were unemployed. FDR saw this as a major problem and attempted to correct it with a massive public works programs. The New Deal set up agencies such as the Federal Emergency Relief Association (FERA) and the Tennessee Valley Authority (TVA). FERA was given one billions dollars to help end hardship. Under FERA, the Civilian Works Association (CWA) and the Civilian Conservation Core (CCC) helped to ease people’s suffering. The CWA hired 4 million people to help do public works projects. The CCC took city boys into the country to do construction work. Their pay was mailed home to their families to help ease the financial struggles. The TVA was perhaps the most successful New Deal project. It built 20 dams and provided cheap power. It also put many people to work. The most important agency to the workers and FDR’s primary vehicle for fighting the depression was the National Industrial Recovery Act (NIRA). Under NIRA, FDR set up set up the National RecoveryShow MoreRelatedAp Us History Fdr Dbq1172 Words   |  5 PagesPresident Herbert Hoover, a Republican, had control of the United States from 1929 to 1933, the beginning of the economic downfall. Hoover created a laissez-faire government; the government was not involved in everyday business, instead it was a very hands off approach and daily life just took its path. When Franklin D. Roosevelt became president in 1933 the economy was now deep in a huge downward spiral, and he raised a new Democratic approach to run the government and United States. The UnitedRead MoreFranklin Delano Roosevelt s First 100 Days1396 Words   |  6 Pagesset precedents that would be followed by Presidents to this day. The Agriculture Adjustment Act became the first legitimate bill that would start the New Deal, this act focused to raise farm income by subsidizing crops through a domestic payment system. This allowed for more of an involvement from the Department of Agriculture, to control the farm economy, creating subsides for farmers to not produce certain goods. This was just the start of his New Deal and many pieces of legislation would comeRead MoreRelief Brought to the American People by Roosevelts New Deal Programs 1014 Words   |  5 Pagesunemployment, food shortages, and a seemingly remiss President Hoover, the American people were beginning to lose hope. But sentiments began to turn as FDR stepped into office and implemented his New Deal programs. FDR and his administration responded to the crisis by executing policies that would successfully address reform, relief, and, unsuccessfully, recovery. Although WWII ultimately recovered America from its depression, it was FDR’s r esponse with the New Deal programs that stopped America’s economic downfallRead MoreThe Economic Bill Of Rights888 Words   |  4 Pages2016). Though originally crafted as part of an overall speech, this document now stands alone as the Economic Bill of Rights. At the beginning of the speech, the President addresses the initial goals of the United States and the ways in which they conflict with the current economy. He promises that the American people were entering a new world of happiness and longevity, but questioned how anyone could be content if even one part of the population remained hungry or homeless (Roosevelt, 1). ThereforeRead MoreFranklin D. Roosevelt was born on January 30, 1882 in the Hudson Valley town of Hyde Park, New600 Words   |  3 Pages Franklin D. Roosevelt was born on January 30, 1882 in the Hudson Valley town of Hyde Park, New York. The parents of Franklin D. Roosevelt were James Roosevelt and Sara Delano Roosevelt. Both of his parents had a wealthy past. His parents shaped his personality and has a large part of making him who he is. Roosevelt had a much older stepbrother from James Roosevelt’s side of the family. Although he was not very close to his half-brother, he gained financial support from his stepbrother when he neededRead MoreThe Legacy Of The New Deal1426 Words   |  6 Pageseconomic instability, and a president too cold and stubborn for his people, the citizens of America desperately looked for a sign of hope. The ultimate end to the Great Depression was undoubtedly World War II. However, it was FDR’s New Deal that shed the light of hope on America ’s citizens. The programs of the New Deal transformed the role of the government by the implication of numerous laws in order to stop the economy from getting any worse. The New Deal came with three new main themes: relief, recoveryRead MoreFranklin D. Roosevelt s President Of The United States1221 Words   |  5 PagesFranklin D. Roosevelt was the thirty-second president of the United States. He was also the first and last president to serve four terms. Next, to Abraham Lincoln’s presidency, FDR’s presidency was one of the most challenging presidencies in the history of the United States. Throughout his presidency, he faced extremely hard tasks and while facing them he had promised the people prompt, vigorous action, and he was assertive with his Inaugural Address. In 1929, the longest economic downturn in AmericanRead MoreFranklin Roosevelt And The Making Of Modern America1707 Words   |  7 Pages the book, Franklin D. Roosevelt and the Making of Modern Am erica, the entire life of Franklin Delano Roosevelt (FDR) is told. This book includes all aspects of the former democratic Presidents life, from his parent’s life, his education, his life before presidency, his time in office, and his death. James Roosevelt s father Isaac, became wealthy through trading real estate, dried goods, and West Indian Sugar. James Roosevelt, like his father, grew up respectably wealthy near the banks of the HudsonRead MoreEssay on 2003 Dbq862 Words   |  4 Pagesfederal government for help. The New Deal restored peoples faith in themselves and in the government. FDRs New Deal Legislation received opposition. People were accused of being socialists and communists. People believed that it was against the stimulation of business, which ultimately would create unemployment. In a letter to Senator Robert Wagner, it is stated that this new legislation will end in disaster. [Document B]. Specifically, the NIRA, the cornerstone of FDRs administration, proved toRead MoreNew Deal: Jeffersonian and Hamiltonian Means714 Words   |  3 Pages The men who served as president during their terms before FDR either focused on Hamiltonian or Jeffersonian views when making decisions for the country. They either focused on the government having more control, or on the common man having the control. FDR, on the other hand, used a combination of the two. The New Deal was created solely to improve the conditions of the United States during the Great Depression. The successes and failures of FDR’s combination of â€Å"Hamiltonian means† to achieve â⠂¬Å"Jeffersonian

Ramayana Rāma and Lakṣmaṇa Essay - 1156 Words

One of the most striking relationships throughout the entire RÄ mÄ yaá ¹â€¡a is that between Indias epic hero RÄ ma and his half-brother Laká ¹ £maá ¹â€¡a. What is interesting about this affair is Laká ¹ £maá ¹â€¡as pure fidelity toward his brother and all his goals. While RÄ ma is the king on leave throughout most of the Hindu epic, Laká ¹ £maá ¹â€¡a acts more or less as his royal servant and bodyguard of his most prized possession, that being RÄ mas wife, SÄ «tÄ . Interestingly enough, Laká ¹ £maá ¹â€¡a is very much an intelligent being himself, and one who revels in the longevity of his brothers interests and aims. This paper will deal with how these Laká ¹ £maá ¹â€¡a creates himself as the most loyal of companions within the first book of the RÄ mÄ yaá ¹â€¡a. In the BÄ la KÄ Ã¡ ¹â€¡Ã¡ ¸ a, VÄ lmÄ «ki sets†¦show more content†¦A common ideology of fraternity develops, and even more so when RÄ ma entrusts his own dear wife with L aká ¹ £maá ¹â€¡a while he seeks out the monkeys. However, this is neither here nor there, as this paper centers on the developing relationship in the first book of the BÄ la KÄ Ã¡ ¹â€¡Ã¡ ¸ a. Since we know of Laká ¹ £maá ¹â€¡as evident devoutness to RÄ ma, there is also a word to say regarding Laká ¹ £maá ¹â€¡a as a sort of errand boy. Was his sole purpose in the ancient epic just to bid the successful completions of not only RÄ mas irksome tasks, as G.S. Ghurye put it, but also that of the sage ViÅ›vÄ mitra in the beginning chapters of the BÄ la KÄ Ã¡ ¹â€¡Ã¡ ¸ a? For the text reads: After the necessary preliminary purification, RÄ ma received the divine mysteries from the sage; and immediately he shone with a new brilliance. The three spent that night on the bank of the holy river SarayÃ… «, and RÄ ma and Laká ¹ £maá ¹â€¡a rendered the sage all the personal service that a disciple is expected to render the preceptor. Although the text reads here that both brothers provide ViÅ›vÄ mitra with personal service, the reader can gather from careful introspection that Laká ¹ £maá ¹â€¡a is serving both his brother and the old and wise sage.Show MoreRelatedRamayana Analysis Essay1185 Words   |  5 Pagesthe religious duty of one man and the purity of a woman. In the Ramayana of Valmiki†Ã‚  , Rama and Sita are portrayed as individuals with ideal characteristics and ethical behavior in the view of the Indian culture. Rama is considered a reincarnation of divinity and a man of solemn duty; Sita is the symbol of obedience and chastity. The moral elements of each character are presented through many difficult challenges that test both Rama and Sita. The actions and decisions of both characters through theRead MoreThe Epic Of Gilgamesh And The Ramayana1088 Words   |  5 Pagestwo ancient classics, we see a clear display of an abuse of power. In both The Epic of Gilgamesh and The Ramayana, we fi nd protagonists who commit deeds of treachery in the name of slaying a monster. These slayings seem justified at first; however, as we examine them further we find that they are no more than heinous acts in the name of asserting power over the other. Both Gilgamesh and Rama kill monsters in the name of supporting what they believe in, but their beliefs are not always justified.Read MoreThe Ramayana Of Valmiki And Sita Sings The Blues1780 Words   |  8 PagesThe Ramayana of Valmiki and Sita Sings the Blues The epic story of Rama and Sita, as portrayed by Valmiki’s Ramayana and the modern day film Sita sings the Blues are two different versions of the same story which contain several contrasts as well as similarities. The Ramayana is the ancient version which was written by a sage named Valmiki in 550 B.C.E, featuring a love story between an ideal prince and an ideal woman. It outlines the adventures of Rama in his journey to find his abducted wife SitaRead MoreKrishna and Rama as exemplars of Dharma Essay examples2581 Words   |  11 Pagesand hereafter by means of appropriate actions†. (Khan, Benjamin. The Concept of Dharma in Valmiki) Rama and Krishna have been set as perfect exemplars of Dharma in the texts of Ramayana and Mahabharata respectively. They are considered to be the reincarnations of God Visnu, a Supreme Being, and supposedly lived their lives according to the Dharmic (or right) way of life. However, the stories of Rama and Krishna in the texts include som e of their actions, which are questionable to the act of DharmaRead MoreGilgamesh and Ramayana1559 Words   |  7 Pagestradition. Though it is unrealistic to believe that these men truly fought against divine beings, their stories played a role in the ancient world, which was the beginning of the formation of society and civilization. The epics of â€Å"Gilgamesh† and â€Å"The Ramayana of Valmiki† both served their societies as an outline of a moral code, defined the role of a hero, and instilled the belief of the fallibility of man, no matter how great. One of the defining characteristics of a society is the possession of rulesRead MoreAnalysis Of The Story Of Sakuntala From The Mahabharata And Kalidasa s Abhijnanasakuntalam ) And The Ramayana1892 Words   |  8 Pagesand Kalidasa’s Abhijnanasakuntalam) and the Ramayana, both canonical texts in their own right, vary greatly in structure, substance, and length, but a closer examination reveals that both have some common, or at least similar themes and motifs, particularly with respect to attitudes towards women and the literal rejection of the female protagonist. It might be noteworthy that the distance in time between the texts is not negligible- while the Ramayana started to take shape between 2nd century BCERead MoreThe Great Epics And Tales1605 Words   |  7 Pagesresult of centuries of acceptance and ignorance. Particularly in this society Sexism takes its roots from mythology and ancient tales of the kings and the queens. The two of the most powerful mythological tal es of all time, the Mahabharata and the Ramayana, aid in the heightened levels of sexism. When I was a kid, Amar Chitra Katha was my only source of mythological knowledge except some short and inspiring stories by my grandmother. I never looked at these tales from a point of view as differentRead MoreThe Ramayana Is Not Just A Story5045 Words   |  21 Pages  The Ramayana is a Sanskrit epic poem ascribed to the Hindu sage and Sanskrit poet Valmiki. The Ramayana also plays an important role in Hindu literature . It depicts the duties of relationships, portraying ideal characters like the ideal father, the ideal servant, the ideal brother, the ideal wife, and the ideal king. The name Ramayana is a tatpurusha compound of and , translating to Rama s Journey. The Ramayana consists of 24,000 verses in seven books and 500 cantos, and tells the storyRead MoreCrime4723 Words   |  19 Pages12.Any suggestions, comments? The Ramayana has enchanted generations of Indians, and this ancient epic continues to fascinate modern readers. Through the centuries it has been retold in the major language of India and Southwest Asia and has been interpreted through theater, dance, and other performance traditions. Valmiki’s telling, written in Sanskrit, is the oldest extant version of the Rama story. In Valmiki’s account, King Dasaratha proclaims his son Rama, son of the senior Queen Kausalya, heirRead MoreParable of the Burning House5191 Words   |  21 Pages 6) Parasurama –Rama with an axe Parasu – axe – Brahmin Jamadagni – father-hermit Kamadhenu – wish cow Karthavirya – kshatriya king 21 battles 7) Rama ( Ramachandra) Ramayana (200 BCE-200 BC) Ramayana – 24,000 stanzas Main plot : Ravana 10 headed demon of sri lanka, by austerities (tapas) gained a boom from Brahma and Shiva and could not be killed by Gods or demons * He bgan persecuting the Gods(devas) – Vishnu * -agreed to be born a man * Rama and lashmana sita (Lakshmi)

Linked with Diabetes- Reflection Account

Question: Explain and Discuss How Obesity is Linked with Diabetes- Reflection Account? Answer: What? It was one of Ms. Holmes' infrequent visits to the pharmacy. She was panting from the sheer effort of walking to the counter. She was a 62 year old, who had to stop and catch her breath before she asked for pain medication. Her knee pain was troubling her again. Her high BMI made the pain worse. While taking her seat she almost fell and I rushed to support her, but she collapsed further and slumped on the chair. She was suffering from excruciating pain. My colleague and I helped her recline on the nearby bench. Quickly I checked her blood glucose with a monitor that I had, her random BGL was 170 mg/dl. I decided to find a more opportune moment to persuade her to seek an appointment with the GP. She complained of a boil on the waist that had not healed for 15 days. My colleague and I tried to suggest that she should get herself checked for diabetes mellitus Type II. Just then my colleague said that her obesity had put her in the high risk group and since her father had died of diabete s complications, she needed to be cautious. The very moment that mention of diabetes was made and she quickly left the pharmacy with the pain medication. Fortunately I had her contact details and I made a mental note about contacting her soon. Even as I was dispensing medicines to other patients who came thereafter, Mrs. Holmes' condition did not leave me. My professor's words echoed in my mind. He had always emphasized the importance of empathy to be a pharmacist, and that a pharmacist does not just dispense medicines, but the regular contact with patients made the pharmacist an important dispenser of information Satisfying patient queries that they could not directly ask the doctor. In Ms. Holmes' case it was important that she seek appointment of a GP, get tests done to find out whether she had diabetes. Her obesity and genetics had predisposed her to diabetes. The difficulty was that a mere mention of the possibility had scared her away. So What When I look back I felt rather concerned that a regular patient had shown two symptoms of diabetes. My colleague also felt the same and we spoke about it once Ms. Holmes had left. I continue to feel worried that I could not convince her to seek an appointment with the GP right away. But I know that I shall be able to educate her about the importance of seeking treatment and I start thinking about to contact her and approach the subject of introducing her to complications that could impact her health. Except that I will have to deal with caution while trying to convince Ms Holmes about starting a weight loss regime. From my brief encounters with her earlier I have noticed that she does not include any physical activity in her routine. As a first step I plan to introduce her to a dietician. Because it is important for her to understand that if her obesity is treated it will help her to reduce risks associated with diabetes. She needs to be educated about tests such as Hb1Ac, lipid prof ile, regular medication, diet and lifestyle changes. These could keep her safe from possible complications. I should have able to take steps when she was at the hospital. But I feel somewhat reassured that I was able to measure her BGL before she left. I wish I had been successful at persuading her to seek an urgent appointment with the GP then. I also wish I had warned her on earlier occasions about her risk of developing diabetes so that she could have taken preventive steps to work on reducing her weight and the risk of cardiovascular disease (Andrew Willis, 2014). I could have explained to her that when cells have to handle high density of nutrients the endoplasmic reticulum has to transport more nutrients across the cell. It sends a message to the plasma membrane to shut down the insulin receptors. Glucose cannot enter the cell anymore and BGL increase beyond the normal range. Forewarned, she could have reduced the nutrient density by eating healthier foods I realize that I need to improve my persuasive skills. I asked my colleague and he too felt that we could have persuaded Ms Holmes to start treatment right away. 90% of the population has some contact with the pharmacist annually.(C, 2000). We looked for her phone and address in the hospital records and set about trying to contact her. Now What? The impact of counselling by pharmacists on reducing Hb1Ac has been evidenced. (Ali M, 2012) (Mehuys E1, 2012). There are benefits to be derived from monitoring and counselling by community pharmacists on the treatment of diabetics. Implications of the above scenario where a patient could not be taken to a GP in order to begin diabetes treatment are serious but intervention is possible since Ms Holmes will return to the pharmacy to get her usual medicines. Pharmacists like me can take training programs and certification in order to act as effective community pharmacists and help in modifying behaviour of high-risk patients (Gloria J. Nichols-English, 2002). I could continue to be the pharmacist that I was without seeking training. But many patients would still remain without medication and would exposed to life threatening complications. The School of Pharmacy at the University of Hertfordshire and some other departments of Pharmacy run training programs for pharmacists where training in imparted for counselling and monitoring patients who are new to a diabetes treatment regimen. According to the Public Health: a handbook for community pharmacists, there are several ways in which a pharmacist can contribute to disbursement of information and awareness among patients. Pharmacist can promote healthy eating practices and emphasize the importance of exercise among obese/diabetic patients. Educate colleagues and customers about how to identify signs of diabetes. Help in identifying a case of diabetes. Counsel diabetic patients to take medicines regularly and regularly visit the GP. Pharmacists have also proven to be useful in several other ways. They have reported the difficulties patients face when using blood glucose monitors at home. They have helped patients manage the disease better through regular intake of medicine s and suggested referrals to physicians when a particular drug did not help a patient control diabetes (Anon., n.d.). Training shall help me tackle a similar situation should it happen again. As a result of the training I aim to be able to contribute more not just to patients dealing with obesity and diabetes but several other situations depending on the patient that visit my pharmacy. The main learning that I take from reflecting in the above case upon my practice is that reflection helps one to strive towards making a better contribution. The thinking that follows the reflection can help to change the way I run my practice and am able to impact public health in a better way and work towards the better health of patients who frequent my pharmacy. The intensity and effectiveness of counselling that can be provided to patients by pharmacists will depend on the extent of training available to them and result in better patient outcomes (Nkansah N1, 2010). References: Ali, M., Schifano, F., Robinson, P., Phillips, G., Doherty, L., Melnick, P., Laming, L., Sinclair, A. and Dhillon, S. (2012). Impact of community pharmacy diabetes monitoring and education programme on diabetes management: a randomized controlled study. Diabetic Medicine, 29(9), pp.e326-e333. Willis, A., Rivers, P., Gray, L., Davies, M. and Khunti, K. (2014). The Effectiveness of Screening for Diabetes and Cardiovascular Disease Risk Factors in a Community Pharmacy Setting. PLoS ONE, 9(4), p.e91157. Psnc.org.uk, (2016). [online] Available at: https://psnc.org.uk/wp-content/uploads/2013/07/public_health_book_all.pdf. [Accessed 15 Feb. 2016]. Anderson, C. (2000). Health promotion in community pharmacy: the UK situation. Patient education and counselling, 39(2-3):285-91. Nichols-English, G. J., Provost, M., Koompalum, D., Chen, H. and Athar, M. (2002). Strategies for Pharmacists in the Implementation of Diabetes Mellitus Management Programs. Disease management and health outcomes, 10(12), pp. 783-803. Mehuys, E., Van Bortel, L., Van Tongelen, I., Annemans, L., Remon, J.P. and Giri, M., (2012). Effectiveness of a community pharmacist intervention in diabetes care: a randomized controlled trial.. Journal of Clinical pharmacy and therapeutics, 36(5), pp. 602-13. Nkansah, N., Mostovetsky, O., Yu, C., Chheng, T., Beney, J., Bond, C. M. and Bero, L., (2010). Effect of outpatient pharmacists' non-dispensing roles on patient outcomes and prescribing patterns.. Cochrane database of systematic reviews, 7(7), p. CD000336.

Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essay Example

Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essay Management strategies in achieving customer loyalty A Case Based Study of Nandos UK (Kings Cross Branch) Introduction:Businesses has grown on fast pace in last few decades. This rapid growth in business ha snot only increased the competition but also provided the customers to choose from the products . increased competition and market uncertainty has left organization to think the ways to retain and attract more and more customers. Wining the heats and minds of customers is now the ultimate goals of much organization to earn profitability. Kicaid, 2003) It is because organizations know a satisfied customer can refer many new customers to them with no cost of marketing. Customer relationship Management is concept of delivering best customer services in order to retain customers for long time in other words customer relationship management is name of customer satisfaction that makes customer to buy again and again from same organization. Customer relationship is built and maintained th rough relationship strategies utilizing latest IT concepts that help in delivering better customer services. Increased used of internet and computers has forced organization to invest in IT based applications to not only facilitate their customers but also to use IT application to help customers serve in better way. (Gummesson, 2002) â€Å"CRM is an IT the outcomes of which optimize profitability, revenue and customer satisfaction by organizing around customer segments, fostering customer-satisfying behaviours and implementing customer-centric processes†. (Peelan. 2003) Fig (1. 1) CRM Growth trends According to Gartner survey significant growth in spending on CRM in past few years CRM software related investments were $7. 8 billion in 2008 with 14. 4 % increase from previous year. This healthy trend is expected to reach $13. 3 billion by year 2012. The investors remained positive despite economic meltdown Problem Statement;- Achieving customer? s loyalty is long term thing and effects of implementing CRM strategy is not tangible. So it is complex task to effectively measure the Effectiveness of CRM strategy and customer loyalty. We will write a custom essay sample on Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Complexity exist when evaluating intangible benefits like loyalty of customer, quality of service, enhancement of value, processes effectiveness, innovation of operation, improving the services Effectiveness of processes, innovation of operation, service improvement, competitiveness, trust, and efficiency etc (Peelan,2003) The most widely used and popular methods for investment evaluations are accounting and financial methods which only depends upon cash flow and counting the customer inflow . These are only suitable for limited type of evaluation of business performance. These accounting methods cannot be effectively used in evaluating investment which is expected to gain benefits in intangible and indirect form. (Righby Landigham, 2004) By evaluating effectiveness of crm strategy a business can be improved on the bases of results and necessary changes can be adopted . CRM implementation also enable customer services department to perform effectively according to their expectation. According to Customer Think Corporation, 68 % of customers leave their seller due to bad customer service experience. So the importance of CRM and its performance evaluation cannot be done/This Poor development Of Marketing Performance measurement is due to complexity in measuring and assessing results from implementing marketing strategies. Especially it is difficult to elaborate impacts on customers of specific strategy (Hanssens, 1999) Objectives:(1) To Critically evaluate theory of CRM strategies and its role in achieving customer loyalty (2) To Analyze current CRM strategies adopted by Nandos UK (3) Evaluation of effectiveness of CRM strategies adopted by Nandos UK (4) To Provide recommendation for effectively implementation of CRM effectiveness measurement Rational Business: The proposed research aims to analyse and assess the impact of CRM in the efficient functioning of the businesses, thus delivering exceptional customer services to its existing and potential customers. It is anticipated that the possible outcome of the proposed study will create a positive business environment by enhancing customer satisfaction and creating further customer service improvement activities and achieving customer loyalty. Academic: The area of the proposed research is CRM. It is an information technology industry term for methodologies and software. This term is used as methodology in IT and software technology, all customer relationship is dealt with the help of internet in an organised way by the enterprise. Using the proposed methodology or looking at it critically might be helpful for students doing research in the similar fields in the future. Literature review: This chapter consist of theories, ideas and concept of different authors, which will support the consider topic, because CRM is very important for the attraction of customer towards organisation. If CRM of the company is improve, then more customers will come as compare to the other competitors. By this way the relationship between organisation and customers maintain. We can say that CRM is the important factor of customer relationship. That CRM is the key to strategic competition needed to keep the focus on customer needs and for a face to face with the customers throughout the organization† (Lin and Su, 2003) Different authors define CRM with different way, in which some have similar concept but different words, as well as some have different concept, some of them are in the following: According to Wilson et, al. (2002 ) that CRM is a technical support and rational tool as well as a set of different skills, process, and different technologies, which help the organisation in making planning? for the all channels of attracting customers, and these all channels have very high influence on each other? s as well as high attraction with each others. On the other hand O? Mulley and Mitussis (2002) say that CRM is very beneficial and persuasive. On the other hand Olsen states that mostly companies show loyalty for the satisfaction of the customers as well as making different kind of strategies and improving company/organisation performance. All techniques and skills are used for the satisfaction of organisation, because customers are the basics units of business. The skills, rules and regulations are according to the choice as well as need and want of customers. According to the Lin and Sue (2003) that component if CRM is exceptionally vital for the understanding of relationship of the customer? s questions, complains as well as practice of the business. The factors of the CRM is basically related to the activity of organisation and customers contacts, the contacts may be customers complains or feedback. On the other hand technologies play very important rule in the CRM, because technology used in the system as a facility in CRM for customer satisfaction. The development of CRM is not new for the organisation, but they are developing system from the beginning According to Payne (2006) the CRM of old age was engage same like the modern, but the difference was only technology. But the difference is that the modern strategy is according to the modern customers marketing strategy, because to make easy the approach of customers to the organisation. Wilson et, al. (2002)â€Å"The assumptions of customers in CRM, is not different from the transactions between company and customers† this basically means that customers have direct relationship with customers, which require the organisation. The trust of customers essential for the success of organisation, therefore they need clear vision about the organisation policies, and offers etc, so for this purpose organisation need to well define about every product as well as develop ethical qualities must be highlighted. The idea of wine shows that CRM is very close to the characterization of CRM (business strategy) which states â€Å"The customer service needs to receive the status of high priority in the organisational environment†. CRM is significant from the usiness point of view, because it will make people mind clear for the business; in simple it will give simple and clear vision to customers about the services, products, and customers strategy. By this way company will keep long term relationship with customers. In term of business strategy CRM we can say that it is section of the market and competitive advantages by increasing the trust and satisfaction of the customers or client is hard to evaluate. It is a co mplex strategy, because of the different behaviours of he people (Roger, 2003). According to O? Malley and Mitussus (2003) in fact the customers are relatively new to the marketing agent that controlling in mass market which directed to strategic considerations relationship. This is essential for the every organisation to understand the strategy of the CRM. According to Winter (2001) that every business strategy must be in relation to what customers tastes. Bellow given three metrics are important for observation of CRM in relation to marketing strategy (Li and Croteau 2003). 1) Customers retention (2) Customer satisfaction (3) Customer profitability These play key role in the CRM, but the adaptation of these are possible only by the help of higher management presented as essential for execution with success of Customer relationship management. If, not take serious in organisation then this will affect the whole organisation, which cause the resistance of customers. According to Cro teau and Li, (2003) that knowledge management also affect the impact of CRM. According to the (McKenna, 1993) stated that a strong CRM strategy should be effectively plan which keep accountability of needs and opinion of the customers, keeping in mind the time and the length of their relationship with oragnization (Ahn, 2003) satisfying customers needs are the key purpose of developing the CRM strategy. The technological system of CRM is very important in collecting information from the customers about the organisation (oragnization) and same is conveying of information to the customers about the sale, new products and movement of the market. (Reicheld, 1993). Oragnization also improve strategy with help of customers complains and feedback. On the basis of customers information oragnization improve the relations with customers (Reicheld 1993). Methodology: This section explains the research ideology, concept and method applied, integrated with a data overview, essential for deriving the final conclusions of the research study. Research Philosophy: There are two principal philosophies in the research process that are dealt with. Either the optimistic approach based on the concept of objectivity and scientific method, where approximation can be generalized and truly emulate the real phenomena. Saunders et al. (2000)stated that, the researcher presume the task of an objective, independent examine and will be supported by methodology which will allow imitation and generalisation of the data. Or In contrast, phenomenologist philosophy argues that the difficulty of phenomenon, which can be applied to the social and the business world, cannot be concentrated to generalisations. Indeed, ideas and situations influenced by individuals and other factors are all unique, and as such need to be analysed for gaining the clearer picture behind them. Thus, as discussed by Wilson (1999), this view can be said to be the basis of interpretative research, where social reality is explored in its natural settings. The two philosophies are not fundamentally mutually exclusive In spite of being peculiar and seen as to be adapted for individual channels of research. The rank taken in research is dependent on the nature of the question to be explored. In order to reflect the most persistent and compelling reality, a distinct study on the flexibility is needed. Besides, as Saunders et al. 2000) argue, management-related research can be in practice a mixture of both philosophies. In this research, phenomenological philosophy will be adopted as it aims to answer research questions that are highlight in a social atmosphere, based on opinions, views and the assessment of industry experts and customers. Research Approach: There are three types of research strategy Inductive v/s deductive, qualitative v/s quantities and cross sectional v/s longit udinal. Mixed approach will be adopted in the research. The Qualitative research tools containing unstructured interview questioners which is design for collecting data material and research to meet the objective in finding answer for research questions. The Quantitative research tool contain of self designed questionnaires that be sanded through using the email or by post to prospective respondent. Research Strategy: The strategy is sensible base that contracts the way of answers the research questions of the study and present it like a plan which include objectives as well as data sources and takes into accounts the limitation that may occur in growth of the research study. So according to my result I will use mixture of research techniques to attain my required objective, for secondary and primary research so I m using the mixture of quantitative and qualitative techniques. Data collection method: A choice of methods of research will be adopted in proposed study. Executive form Nandos UK would be personally contacted and through the internet to request for the related information via emails. Questionnaires would be sent to the managers of different branches and be requested to fill in, which would certainly help in study. My study will be a combination of questionnaire, interviews, direct observation, physical artefact and discussions. Because it is entail for the development of a conceptual and theoretical structure prior to apply any research instrument. Though data collecting qualitatively do not help in a huge way for theory building but it is helpful in concept of the theory with more confidence. As a result it is a combination of both qualitative and quantitative approach. In my study, I will try to use theory as a basis and channel. Each tool, method or technique has its own strengths and weaknesses. As a result it can be said that research methods and strategies are not isolated from each other. So, I can use mixture of research techniques. To achieve my desired objectives I will be using a mix of qualitative and quantitative technique, which involves both secondary and primary research. Data source: keeping research Objective in mind secondary data will be collect throughout internet, journals and publication etc. I will try to collecting secondary data from all resources of non human. I will be using online database, journals and attain books. Sample selection and Sample size: Considering random sampling which consists on the selection of samples to generalise the findings, over a broader population. 15-20 samples will be used in the proposed research this will help to develops in claims and give technique to improve theories to clarify the population characteristics. In view of both type of purposive sampling focused. Qualitative sampling is considered as best method to apply in current research strategy. This strategy allow to me to choose the persons and data obtainable to meet the objectives. Sample method: According to my research study I will be implement the method of purposive sampling. For my research the non-probability sampling is chosen because it is based on achievement and awareness of certain situation. Sampling follows the qualitative research approach since it merge with objective of responding to study query and don? t Conway the outcomes into statistical generality. It was also helpful in quick manner to achieve a precise target sample. Data analysis: In context of proposed study, data analysis is important because the information collected is both quantitative and qualitative. The data collected will be statistically analysed using manual methods, easy tabulation and statistic like indicator of average or frequency count in the form of table and figure will be presented. Ethical Issues: In ethical issue involve conduct surveys the research activity is vital importance to judge the ethical implication. The reason of importance that proficient societies have urbanized code of ethics to cover-up range of proficient issues surrounding research activities in this situation of proposed study i will be need to ethical approval from Nandos UK. Formal permission will be required prior to arrange data collection and all necessary caution will be taken to make sure respect for participant because independent agent. To avoid plagiarism, I will be very careful while using any other person? s idea opinion or different peoples written or spoken words. Any drawings, graphs, statistics, facts or any pieces of information which is not ordinary information, if I want to use other work I will give credit to that person by quoting his name and giving proper reference to it. Credibility and Validity: The credibility of results arises in a particular manner being a qualitative research. Questioned by scientific research, the process of gathering and analysing the data, as well as the kind of information, needs to reflect consistency and accuracy. To support this research study, the previously discussed methods and approach were considered essential to achieve the research findings. Reliability: In terms of reliability, the author of this study affirms that the results would relatively be the same if administered on different occasions by other researchers as long as the sampling is taken from the same area. In this sense if the study were to take place with an emphasis on Nandos UK? customers. Generalizability: As this study is generalizable to all other organization working in similar sector. However, some limitation to the proposed study is that the study will be carried out only in the Nandos specifically Kings cross branch. Therefore the findings can be applied universally if consider. Data Access: To study the phenomenon of research question and to answer them a mixture of two types of information was required which is primary and secondary. In this way the primary data consist of the statistics of survey-questionnaires implemented on economy class traveller. This strategy was selected to optimize the sampling group information, which helps to form opinions about the organization regarding quality performance including the reviews from the customers about the quality of service and their effectiveness in Customer Relationship Management. Issues such as contentment and devotedness will be needed to evaluate the previous information. The survey questionnaire model will help researchers to maintain a list of concern issues and standardised questions for the sampling group, in order to make comparison and achieve consistent findings. Ultimately the survey questionnaire will be determined on collecting qualitative data on this customer group? s attitude and behaviours. (Sunders et, al. 2000) argues that the tools are used in descriptive studies as this proposed study. The main purpose of this dissertation is to identify the research questions and solutions to the questions. The survey questionnaire mock-up allowed the researcher to have an arranged list of issues and areas to cover as standardised questions for the sample group, in order to compare all the samples and achieve consistent findings. Mainly this survey questionnaire will be focused on collection of qualitative data on this customer group? s attitude and behaviours. Quantitatively, these meanings and findings will be measured so as to reach a consistent consensus of the data and prove the point taken as the research problem of the dissertation. Whereas, the secondary data comprises mainly narrative information. This encompasses the literature research carried on CRM, and its functions to achieve consumer loyalty; it also accompanies magazines, journals, newspapers relevant research studies. Timetable and special resources required In order to accomplish the proposed project in the given time available the following time table is prepared as a critical path depicting each stage of the study in relation to the time frame in weeks Tasks Week One Week Tow Week Three Week Four Week Fifth Week Sixth Week Seventh Week Eight Week Nine Week Ten Week Eleven Twelve Problem classification Literature Review Research Methodology Data compilation Data examination Writing up draft Editing closing Documentation Binding of document Budget: As discussed above in methodology about collection of data and interviewing individuals, will cost a bit of money which is listed below. Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essay Example Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal Essay Management strategies in achieving customer loyalty A Case Based Study of Nandos UK (Kings Cross Branch) Introduction:Businesses has grown on fast pace in last few decades. This rapid growth in business ha snot only increased the competition but also provided the customers to choose from the products . increased competition and market uncertainty has left organization to think the ways to retain and attract more and more customers. Wining the heats and minds of customers is now the ultimate goals of much organization to earn profitability. Kicaid, 2003) It is because organizations know a satisfied customer can refer many new customers to them with no cost of marketing. Customer relationship Management is concept of delivering best customer services in order to retain customers for long time in other words customer relationship management is name of customer satisfaction that makes customer to buy again and again from same organization. Customer relationship is built and maintained th rough relationship strategies utilizing latest IT concepts that help in delivering better customer services. Increased used of internet and computers has forced organization to invest in IT based applications to not only facilitate their customers but also to use IT application to help customers serve in better way. (Gummesson, 2002) â€Å"CRM is an IT the outcomes of which optimize profitability, revenue and customer satisfaction by organizing around customer segments, fostering customer-satisfying behaviours and implementing customer-centric processes†. (Peelan. 2003) Fig (1. 1) CRM Growth trends According to Gartner survey significant growth in spending on CRM in past few years CRM software related investments were $7. 8 billion in 2008 with 14. 4 % increase from previous year. This healthy trend is expected to reach $13. 3 billion by year 2012. The investors remained positive despite economic meltdown Problem Statement;- Achieving customer? s loyalty is long term thing and effects of implementing CRM strategy is not tangible. So it is complex task to effectively measure the Effectiveness of CRM strategy and customer loyalty. We will write a custom essay sample on Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Measuring Effectiveness of Customer Relationship Management Strategies in Achieving Customer Loyal specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Complexity exist when evaluating intangible benefits like loyalty of customer, quality of service, enhancement of value, processes effectiveness, innovation of operation, improving the services Effectiveness of processes, innovation of operation, service improvement, competitiveness, trust, and efficiency etc (Peelan,2003) The most widely used and popular methods for investment evaluations are accounting and financial methods which only depends upon cash flow and counting the customer inflow . These are only suitable for limited type of evaluation of business performance. These accounting methods cannot be effectively used in evaluating investment which is expected to gain benefits in intangible and indirect form. (Righby Landigham, 2004) By evaluating effectiveness of crm strategy a business can be improved on the bases of results and necessary changes can be adopted . CRM implementation also enable customer services department to perform effectively according to their expectation. According to Customer Think Corporation, 68 % of customers leave their seller due to bad customer service experience. So the importance of CRM and its performance evaluation cannot be done/This Poor development Of Marketing Performance measurement is due to complexity in measuring and assessing results from implementing marketing strategies. Especially it is difficult to elaborate impacts on customers of specific strategy (Hanssens, 1999) Objectives:(1) To Critically evaluate theory of CRM strategies and its role in achieving customer loyalty (2) To Analyze current CRM strategies adopted by Nandos UK (3) Evaluation of effectiveness of CRM strategies adopted by Nandos UK (4) To Provide recommendation for effectively implementation of CRM effectiveness measurement Rational Business: The proposed research aims to analyse and assess the impact of CRM in the efficient functioning of the businesses, thus delivering exceptional customer services to its existing and potential customers. It is anticipated that the possible outcome of the proposed study will create a positive business environment by enhancing customer satisfaction and creating further customer service improvement activities and achieving customer loyalty. Academic: The area of the proposed research is CRM. It is an information technology industry term for methodologies and software. This term is used as methodology in IT and software technology, all customer relationship is dealt with the help of internet in an organised way by the enterprise. Using the proposed methodology or looking at it critically might be helpful for students doing research in the similar fields in the future. Literature review: This chapter consist of theories, ideas and concept of different authors, which will support the consider topic, because CRM is very important for the attraction of customer towards organisation. If CRM of the company is improve, then more customers will come as compare to the other competitors. By this way the relationship between organisation and customers maintain. We can say that CRM is the important factor of customer relationship. That CRM is the key to strategic competition needed to keep the focus on customer needs and for a face to face with the customers throughout the organization† (Lin and Su, 2003) Different authors define CRM with different way, in which some have similar concept but different words, as well as some have different concept, some of them are in the following: According to Wilson et, al. (2002 ) that CRM is a technical support and rational tool as well as a set of different skills, process, and different technologies, which help the organisation in making planning? for the all channels of attracting customers, and these all channels have very high influence on each other? s as well as high attraction with each others. On the other hand O? Mulley and Mitussis (2002) say that CRM is very beneficial and persuasive. On the other hand Olsen states that mostly companies show loyalty for the satisfaction of the customers as well as making different kind of strategies and improving company/organisation performance. All techniques and skills are used for the satisfaction of organisation, because customers are the basics units of business. The skills, rules and regulations are according to the choice as well as need and want of customers. According to the Lin and Sue (2003) that component if CRM is exceptionally vital for the understanding of relationship of the customer? s questions, complains as well as practice of the business. The factors of the CRM is basically related to the activity of organisation and customers contacts, the contacts may be customers complains or feedback. On the other hand technologies play very important rule in the CRM, because technology used in the system as a facility in CRM for customer satisfaction. The development of CRM is not new for the organisation, but they are developing system from the beginning According to Payne (2006) the CRM of old age was engage same like the modern, but the difference was only technology. But the difference is that the modern strategy is according to the modern customers marketing strategy, because to make easy the approach of customers to the organisation. Wilson et, al. (2002)â€Å"The assumptions of customers in CRM, is not different from the transactions between company and customers† this basically means that customers have direct relationship with customers, which require the organisation. The trust of customers essential for the success of organisation, therefore they need clear vision about the organisation policies, and offers etc, so for this purpose organisation need to well define about every product as well as develop ethical qualities must be highlighted. The idea of wine shows that CRM is very close to the characterization of CRM (business strategy) which states â€Å"The customer service needs to receive the status of high priority in the organisational environment†. CRM is significant from the usiness point of view, because it will make people mind clear for the business; in simple it will give simple and clear vision to customers about the services, products, and customers strategy. By this way company will keep long term relationship with customers. In term of business strategy CRM we can say that it is section of the market and competitive advantages by increasing the trust and satisfaction of the customers or client is hard to evaluate. It is a co mplex strategy, because of the different behaviours of he people (Roger, 2003). According to O? Malley and Mitussus (2003) in fact the customers are relatively new to the marketing agent that controlling in mass market which directed to strategic considerations relationship. This is essential for the every organisation to understand the strategy of the CRM. According to Winter (2001) that every business strategy must be in relation to what customers tastes. Bellow given three metrics are important for observation of CRM in relation to marketing strategy (Li and Croteau 2003). 1) Customers retention (2) Customer satisfaction (3) Customer profitability These play key role in the CRM, but the adaptation of these are possible only by the help of higher management presented as essential for execution with success of Customer relationship management. If, not take serious in organisation then this will affect the whole organisation, which cause the resistance of customers. According to Cro teau and Li, (2003) that knowledge management also affect the impact of CRM. According to the (McKenna, 1993) stated that a strong CRM strategy should be effectively plan which keep accountability of needs and opinion of the customers, keeping in mind the time and the length of their relationship with oragnization (Ahn, 2003) satisfying customers needs are the key purpose of developing the CRM strategy. The technological system of CRM is very important in collecting information from the customers about the organisation (oragnization) and same is conveying of information to the customers about the sale, new products and movement of the market. (Reicheld, 1993). Oragnization also improve strategy with help of customers complains and feedback. On the basis of customers information oragnization improve the relations with customers (Reicheld 1993). Methodology: This section explains the research ideology, concept and method applied, integrated with a data overview, essential for deriving the final conclusions of the research study. Research Philosophy: There are two principal philosophies in the research process that are dealt with. Either the optimistic approach based on the concept of objectivity and scientific method, where approximation can be generalized and truly emulate the real phenomena. Saunders et al. (2000)stated that, the researcher presume the task of an objective, independent examine and will be supported by methodology which will allow imitation and generalisation of the data. Or In contrast, phenomenologist philosophy argues that the difficulty of phenomenon, which can be applied to the social and the business world, cannot be concentrated to generalisations. Indeed, ideas and situations influenced by individuals and other factors are all unique, and as such need to be analysed for gaining the clearer picture behind them. Thus, as discussed by Wilson (1999), this view can be said to be the basis of interpretative research, where social reality is explored in its natural settings. The two philosophies are not fundamentally mutually exclusive In spite of being peculiar and seen as to be adapted for individual channels of research. The rank taken in research is dependent on the nature of the question to be explored. In order to reflect the most persistent and compelling reality, a distinct study on the flexibility is needed. Besides, as Saunders et al. 2000) argue, management-related research can be in practice a mixture of both philosophies. In this research, phenomenological philosophy will be adopted as it aims to answer research questions that are highlight in a social atmosphere, based on opinions, views and the assessment of industry experts and customers. Research Approach: There are three types of research strategy Inductive v/s deductive, qualitative v/s quantities and cross sectional v/s longit udinal. Mixed approach will be adopted in the research. The Qualitative research tools containing unstructured interview questioners which is design for collecting data material and research to meet the objective in finding answer for research questions. The Quantitative research tool contain of self designed questionnaires that be sanded through using the email or by post to prospective respondent. Research Strategy: The strategy is sensible base that contracts the way of answers the research questions of the study and present it like a plan which include objectives as well as data sources and takes into accounts the limitation that may occur in growth of the research study. So according to my result I will use mixture of research techniques to attain my required objective, for secondary and primary research so I m using the mixture of quantitative and qualitative techniques. Data collection method: A choice of methods of research will be adopted in proposed study. Executive form Nandos UK would be personally contacted and through the internet to request for the related information via emails. Questionnaires would be sent to the managers of different branches and be requested to fill in, which would certainly help in study. My study will be a combination of questionnaire, interviews, direct observation, physical artefact and discussions. Because it is entail for the development of a conceptual and theoretical structure prior to apply any research instrument. Though data collecting qualitatively do not help in a huge way for theory building but it is helpful in concept of the theory with more confidence. As a result it is a combination of both qualitative and quantitative approach. In my study, I will try to use theory as a basis and channel. Each tool, method or technique has its own strengths and weaknesses. As a result it can be said that research methods and strategies are not isolated from each other. So, I can use mixture of research techniques. To achieve my desired objectives I will be using a mix of qualitative and quantitative technique, which involves both secondary and primary research. Data source: keeping research Objective in mind secondary data will be collect throughout internet, journals and publication etc. I will try to collecting secondary data from all resources of non human. I will be using online database, journals and attain books. Sample selection and Sample size: Considering random sampling which consists on the selection of samples to generalise the findings, over a broader population. 15-20 samples will be used in the proposed research this will help to develops in claims and give technique to improve theories to clarify the population characteristics. In view of both type of purposive sampling focused. Qualitative sampling is considered as best method to apply in current research strategy. This strategy allow to me to choose the persons and data obtainable to meet the objectives. Sample method: According to my research study I will be implement the method of purposive sampling. For my research the non-probability sampling is chosen because it is based on achievement and awareness of certain situation. Sampling follows the qualitative research approach since it merge with objective of responding to study query and don? t Conway the outcomes into statistical generality. It was also helpful in quick manner to achieve a precise target sample. Data analysis: In context of proposed study, data analysis is important because the information collected is both quantitative and qualitative. The data collected will be statistically analysed using manual methods, easy tabulation and statistic like indicator of average or frequency count in the form of table and figure will be presented. Ethical Issues: In ethical issue involve conduct surveys the research activity is vital importance to judge the ethical implication. The reason of importance that proficient societies have urbanized code of ethics to cover-up range of proficient issues surrounding research activities in this situation of proposed study i will be need to ethical approval from Nandos UK. Formal permission will be required prior to arrange data collection and all necessary caution will be taken to make sure respect for participant because independent agent. To avoid plagiarism, I will be very careful while using any other person? s idea opinion or different peoples written or spoken words. Any drawings, graphs, statistics, facts or any pieces of information which is not ordinary information, if I want to use other work I will give credit to that person by quoting his name and giving proper reference to it. Credibility and Validity: The credibility of results arises in a particular manner being a qualitative research. Questioned by scientific research, the process of gathering and analysing the data, as well as the kind of information, needs to reflect consistency and accuracy. To support this research study, the previously discussed methods and approach were considered essential to achieve the research findings. Reliability: In terms of reliability, the author of this study affirms that the results would relatively be the same if administered on different occasions by other researchers as long as the sampling is taken from the same area. In this sense if the study were to take place with an emphasis on Nandos UK? customers. Generalizability: As this study is generalizable to all other organization working in similar sector. However, some limitation to the proposed study is that the study will be carried out only in the Nandos specifically Kings cross branch. Therefore the findings can be applied universally if consider. Data Access: To study the phenomenon of research question and to answer them a mixture of two types of information was required which is primary and secondary. In this way the primary data consist of the statistics of survey-questionnaires implemented on economy class traveller. This strategy was selected to optimize the sampling group information, which helps to form opinions about the organization regarding quality performance including the reviews from the customers about the quality of service and their effectiveness in Customer Relationship Management. Issues such as contentment and devotedness will be needed to evaluate the previous information. The survey questionnaire model will help researchers to maintain a list of concern issues and standardised questions for the sampling group, in order to make comparison and achieve consistent findings. Ultimately the survey questionnaire will be determined on collecting qualitative data on this customer group? s attitude and behaviours. (Sunders et, al. 2000) argues that the tools are used in descriptive studies as this proposed study. The main purpose of this dissertation is to identify the research questions and solutions to the questions. The survey questionnaire mock-up allowed the researcher to have an arranged list of issues and areas to cover as standardised questions for the sample group, in order to compare all the samples and achieve consistent findings. Mainly this survey questionnaire will be focused on collection of qualitative data on this customer group? s attitude and behaviours. Quantitatively, these meanings and findings will be measured so as to reach a consistent consensus of the data and prove the point taken as the research problem of the dissertation. Whereas, the secondary data comprises mainly narrative information. This encompasses the literature research carried on CRM, and its functions to achieve consumer loyalty; it also accompanies magazines, journals, newspapers relevant research studies. Timetable and special resources required In order to accomplish the proposed project in the given time available the following time table is prepared as a critical path depicting each stage of the study in relation to the time frame in weeks Tasks Week One Week Tow Week Three Week Four Week Fifth Week Sixth Week Seventh Week Eight Week Nine Week Ten Week Eleven Twelve Problem classification Literature Review Research Methodology Data compilation Data examination Writing up draft Editing closing Documentation Binding of document Budget: As discussed above in methodology about collection of data and interviewing individuals, will cost a bit of money which is listed below.